Photos from Amy Jo photography

Cherry Street Brewing Company has partnered with Orvis to create a special beer called “Helen Yeah”—the official brew of a cleaner Chattahoochee River—that supports conservation efforts in the North Georgia Mountains. This collaboration not only underscores the importance of protecting our natural resources, but also shows how companies can join forces for a greater cause.

Based in Cumming, Georgia, Cherry Street Brewing Company is known for its innovative and award-winning beers. By partnering with Orvis, a company dedicated to promoting responsible outdoor recreation and protecting the environment, the goal is to make a positive impact on North Georgia’s scenic waterways.

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Helen Yeah is a laid-back gold beer that pays homage to the charming Bavarian town of Helen, Georgia, which sits on the banks of the Chattahoochee River. Fifteen percent of the proceeds from each sale goes to the organization Chattahoochee RiverkeeperRemediation and Water Quality Monitoring Programs in the Headwaters of the Chattahoochee. This partnership strives to protect the region’s trout fishing waters.

In addition to the fundraising aspect, this collaboration raises awareness of the importance of preserving our natural resources for future generations. The North Georgia Mountains are home to a diverse ecosystem with numerous recreational opportunities such as fishing, hiking and camping. By supporting the efforts of Chattahoochee Riverkeeper, Cherry Street Brewing Company and Orvis Fly Fishing are helping ensure our trout waters are safe and clean for future generations.

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So next time you’re in North Georgia make sure to stop by the Cherry Street Brewing Company for a glass of Helen Yeah and toast to the protection of our beautiful surroundings. Cheers to making a difference, sip by sip!